POSTED BY IN Featured, SEO ON Sep 16, 2014 | Comments Off on The absolute minimum onsite SEO you should be doing
The absolute minimum onsite SEO you should be doing...
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POSTED BY IN Featured, Social Media ON Sep 16, 2014 | Comments Off on The impact of social media on your SEO
The impact of social media on your SEO...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem...
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The Ripple Effects of Trump’s Conviction on the Election...
Donald Trump’s recent conviction has significantly altered the political landscape as the country heads towards the next presidential election. This development has introduced new dynamics into an already complex and contentious race, with potential consequences for both major parties and their strategies. Strengthening Trump’s Base Trump’s conviction is likely to intensify the loyalty of his base. His supporters have historically viewed legal challenges against him as politically motivated attacks, and this conviction is no exception. By framing himself as a victim of a biased system, Trump can further solidify his supporters’ commitment, possibly driving higher voter turnout among his base. This effect could be particularly pronounced in primaries, where...
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Outdated SEO best practices that still work...
There is a lot of information out there on SEO practices to follow. One of the most specific are from Google itself. However, there are situations where you should ignore Googles directives and continue with those best practices. Here are a few those: Image Alt Text Google is increasingly using machine learning to identify the content of images when crawling pages. The recognition is still not as good as it could be but represents a big shift from the days when images without alt text was impossible to crawl. However, regardless of this advance in image scanning, there are still many images that machine learning cannot identify or will...
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Attract visitors to your website with inbound marketing...
Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product. Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...
3 Ways to Increase the Email ‘Open Rate’...
According to a report by the Radical Group, almost 125 business emails sent on an average every day. Of course, this doesn’t include spam emails which easily double that number. Given so many emails received by consumers on a daily basis, we based most of our decisions to read, delete and even ignore based on what we read in the ‘From’ line. Based on this finding, here are 3 ways to increase the email ‘open rate’: 1: Pick an Identity that Best Suits You While a number of brands might send you emails that interest you, that personal connection matters so much more. In other words, if an employee of a brand sent you an email, it is...
3 Twitter Management Tools for Small Businesses...
Managing your Twitter account as your account grows can get a bit too much. It goes without saying that knowing when and how often to post or even finding new followers can be difficult. While that might come over time, here are 3 Twitter management tools that small businesses can use: 1: Commun.it This platform enables you to organize, grow and manage your followers. The features that are available include user action, community, campaigns, reports and leads. The ‘Leads’ feature is for premium users who can look for new customers and tweet them too. Engagement is possible with your competitors’ followers and influencers as well. 2: ManageFlitter An interesting feature of this tool is that it allows you...
The Moralities of True Capitalism
Capitalism is a philosophical take on life that places emphasis on individual self-preservation. When someone goes to work, works hard and earns a paycheck he uses to buy food and pay rent, he is at heart a capitalist. Capitalism can seem cold, but the philosophy is guided by moralities. Capitalism doesn’t deal in emotion, but that can be one of its greatest strengths. Reason Humans are guided by reason, which is built on observation. We can work together in groups to produce amazing things, but we can only think as individuals. Even group brainstorming sessions are still individuals offering their thoughts, and collectively coming up with an idea. Reason is a facility of the mind, which is man’s...
3 Ways to Find Potential Customers on Twitter...
If you’re looking for new customers, you can find them quite easily on Twitter. It’s much easier to do this than on any other site. Due to public updates, third-party tools and searchable bios, you can easily find them without the need for advertising. Here are 3 ways to find potential customers on Twitter: 1: Begin with a Strong Profile It’s important for customers to know what you do and who you are. For this, visit your Twitter bio. Make sure you add your qualifications, products and services. Also, provide your website address and location. Finally, pin a tweet right at the top that promotes your business to potential customers. A new one or a recently used one...
Can the Web Survive Without Ads?
posted on: Jun 23, 2015 | author: admin
Imagine if your favorite blogs and websites didn’t have ads. The picture might feel appealing because you’re probably imagining a publication where every square inch of screen space is perfectly utilized by valuable content. The reality is a bit different. Without ads, your favorite website has no money to pay writers or develop its website. Your favorite website might not even exist. It’s important to understand the relationship ads have with the rest of the Web, because it’s a key aspect of the formula for growth and technological development. Improving the Web The early days of the Web had no ads. Not the era of the AOL coffee coaster disc, the actual early days of the Web, where packet switching and email transmissions were all that was possible. The moment we saw the possibility to develop Web pages and publish material, we needed ads to sustain the ecosystem. Ads...
3 Ways to Add Emotion to Your Web Copy
posted on: Jun 17, 2015 | author: admin
Solving the customer’s problems to improve conversions is usually recommended. But using logic to appeal to your customers is only half the battle won. Using emotion tends to be more effective since we base our decisions on them. So, with that said, here are 3 ways to add emotion to your web copy: 1: Use Hot Buttons in Your Copy Certain topics cause us to respond more than others. They’re called hot buttons. This is an excellent tool to use if you want to increase conversions. Some of these include competition, love, time-saving, trust, duty, pride, honour, beauty and trendsetting. In other words, think about what you should offer them from an emotional standpoint. This should go hand in hand with practical information as well. 2: Be Authentic Customers don’t like hype. This is because of the trend of over-promising and under-delivering . Instead, be authentic. Of course, adding...
4 Roles That Every Small Business Owner Must Fill as a Search Engine Optimizer...
posted on: May 13, 2015 | author: admin
Search engines are getting better at understanding human behavior and as a result, instead of tricking them into getting their attention, the focus should now be more on delivering excellent experiences. What this results in is that a business owner as a search engine optimizer should get acquainted with playing a number of roles: the webmaster, journalist, social media manager and conversion analyst. That said, let’s find out why this might be necessary for business owner to fill these positions as we explore each of these roles: #1: Webmaster Setting your website up for search engine optimization is vital to its success and which includes four aspects such as metadata such as title, description, image tags and heading, keyword density of text, mobile-friendliness and site speed. And no matter how difficult this might seem, there are a number of content management systems that allow business owners to do this...