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Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check the XML sitemap and make sure that it is...

posted on: Oct 11, 2017 | author: admin

What it takes to get a top position in Google: Three top ranking signals...

The Google ranking algorithm has around 200 individual signals with different weights for each. Fortunately, most of those signals affect the ranking of pages in very subtle ways. SEO is not about getting everything right; it is about producing the content and promotion that tells Google that your content is useful to the searcher. Several industry studies show that significant changes to rankings are possible with just a few signals. Links It should not come as a surprise that links are still the top indicator of a page’s popularity and relevance. Patents show that Google calculates a link score which is a combination of the quality score of every incoming link and the number of links. From what...

posted on: Jul 9, 2017 | author: admin

Review your link building and development strategy...

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional links have not had the expected effect. An audit...

Review your link building and development strategy
posted on: Apr 11, 2017 | author: admin

Attract visitors to your website with inbound marketing...

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective customers will use search of some sort when looking...

Attract visitors to your website with inbound marketing
posted on: Jan 8, 2017 | author: admin

Turn your Instagram account into an e-commerce powerhouse...

Article Written by : Web Geek SEO The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number of accounts....

Turn your Instagram account into an e-commerce powerhouse
posted on: Dec 7, 2016 | author: admin

Google now uses RankBrain for every search...

Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of Steven Levy’s article on Google’s machine learning program. From...

posted on: Jun 7, 2016 | author: admin

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