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Steps to succeed with low volume AdWords accounts...

When you have hundreds of thousands of conversions, it is very easy to plan out and make adjustments to improve sales. However, what happens when you have a small account with very few conversions? Optimization is much harder. There are so few conversions that even A/B testing, growth, and performance monitoring become harder. Here are five steps to dealing with low-conversion accounts: Define goals Since there are not enough conversions to measure the impact of changes, look for metrics that have enough volume that has a bearing on the conversion rate. For example, the bounce rate. Fixing a high bounce rate on one of the gateway pages is one method of improving one metric to improve another. These...

Steps to succeed with low volume AdWords accounts
posted on: May 9, 2017 | author: admin

Where do personal assistants get their information?...

Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...

Where do personal assistants get their information?
posted on: Mar 8, 2017 | author: admin

Two daily growth tactics that every business should do...

Article Written by : Social Media Power There are hundreds of growth tactics, used by businesses every day. The problem is that most of without trying out any of them, there is no way of knowing if it will work. It is possible that none of those “guaranteed” growth tactics will work for you. However, a few tactics work repeatedly that many new businesses ignore. These are two of the easiest to implement: Automated drip emails Everyone who signs up for a new service knows the introductory email. Then the follow-up mail and so on. This is an automated email drip. Thousands of users will get the same mail, asking the same questions as they sign up. With...

Two daily growth tactics that every business should do
posted on: Feb 15, 2017 | author: admin

3 Twitter Management Tools for Small Businesses...

Managing your Twitter account as your account grows can get a bit too much. It goes without saying that knowing when and how often to post or even finding new followers can be difficult. While that might come over time, here are 3 Twitter management tools that small businesses can use: 1: Commun.it This platform enables you to organize, grow and manage your followers. The features that are available include user action, community, campaigns, reports and leads. The ‘Leads’ feature is for premium users who can look for new customers and tweet them too. Engagement is possible with your competitors’ followers and influencers as well. 2: ManageFlitter An interesting feature of this tool is that it allows you...

posted on: Aug 6, 2015 | author: admin

The Moralities of True Capitalism

Capitalism is a philosophical take on life that places emphasis on individual self-preservation. When someone goes to work, works hard and earns a paycheck he uses to buy food and pay rent, he is at heart a capitalist. Capitalism can seem cold, but the philosophy is guided by moralities. Capitalism doesn’t deal in emotion, but that can be one of its greatest strengths. Reason Humans are guided by reason, which is built on observation. We can work together in groups to produce amazing things, but we can only think as individuals. Even group brainstorming sessions are still individuals offering their thoughts, and collectively coming up with an idea. Reason is a facility of the mind, which is man’s...

The Moralities of True Capitalism
posted on: Jul 8, 2015 | author: admin

Can the Web Survive Without Ads?

Imagine if your favorite blogs and websites didn’t have ads. The picture might feel appealing because you’re probably imagining a publication where every square inch of screen space is perfectly utilized by valuable content. The reality is a bit different. Without ads, your favorite website has no money to pay writers or develop its website. Your favorite website might not even exist. It’s important to understand the relationship ads have with the rest of the Web, because it’s a key aspect of the formula for growth and technological development. Improving the Web The early days of the Web had no ads. Not the era of the AOL coffee coaster disc, the actual early days of the Web, where...

Can the Web Survive Without Ads?
posted on: Jun 23, 2015 | author: admin

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