subscribe: Posts | Comments

RECENT FROM Marketing

Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

2017 SEO Ranking Factors

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years...

RECENT FROM Social Media

Google dedicates team to improving WordPress performance...

Google is on a mission to improve the size, performance, and speeds of anything on the web. Google built AMP for mobile pages and is pushing page speed as a key ranking factor to encourage webmasters to treat loading times as a critical benchmark. Still, progress is slow, and the majority of the web still takes more than a few seconds to load. How do you get more websites to speed up? By focusing on the platforms that power most of them. WordPress has at least 59% of the CMS market, which means that almost a third of all websites. If you can improve WordPress performance at the core...

Google dedicates team to improving WordPress performance...

Google is on a mission to improve the size, performance, and speeds of anything on the web. Google built AMP for mobile pages and is pushing page speed as a key ranking factor to encourage webmasters to treat loading times as a critical benchmark. Still, progress is slow, and the majority of the web still takes more than a few seconds to load. How do you get more websites to speed up? By focusing on the platforms that power most of them. WordPress has at least 59% of the CMS market, which means that almost a third of all websites. If you can improve WordPress performance at the core level, you will speed up a third of the...

posted on: Jan 10, 2018 | author: admin

Google My Business FAQ

Although the Google My Business offering is fairly simple, there are still nuances that the official documents do not address. Using Google My Business for your company should be one of the first actions you take. It is the easiest and fastest way to get your business in the search results for your locale. Here are some of the most common questions you see on GMB: When claiming a listing for a client, should I create a separate address? Whenever possible use the official email address and phones numbers of the client when claiming the business. Ask the client to make you a manager of the page. Before you do anything, make sure you get permission from the...

Google My Business FAQ
posted on: Dec 9, 2017 | author: admin

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years ago, it is a massive change. Google’s insistence on...

2017 SEO Ranking Factors
posted on: Nov 13, 2017 | author: admin

Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check the XML sitemap and make sure that it is...

posted on: Oct 11, 2017 | author: admin
The function and benefits of internal links

The function and benefits of internal links

posted on: Sep 11, 2017 | author: admin

One of the biggest issues with content creation and marketing campaigns is the lack of a proper internal linking strategy. Every site should run an internal linking audit at least every quarter. Internal linking is a sound strategy for improving search rankings and is something that very few sites execute effectively. Here are some of the key functions and benefits of a proper internal linking strategy. A proper internal linking strategy will open direct pathways for search engines to discover pages lower down the site-structure. Sometimes it might take at least seven levels of links to get to a page. With proper internal links, you can elevate a page and guarantee search engine visibility. Proper internal links also help organize web pages properly. When you link internally, you identify specific anchor text and phrases throughout the site and then link to the page. This linking helps both site visitors...

SaaS marketing challenges

posted on: Aug 15, 2017 | author: admin

Software-as-a-Service (Saas) is a distribution model for software, where the provider hosts and provides access to the system over the internet. The primary draw of SaaS providers is that you do not need to install and set up the application in-house. Promoting SaaS applications poses a unique set of challenges. Lead generation The biggest challenge is trying to balance SEO and lead generation. The traditional model for SaaS is to provide high-quality gated content that helps capture leads. The problem is that search engines will not spider that content, so it takes marketing dollars to promote the gated content. You have to decide at some point if you want lead generation or traffic using SEO. Content protection Google will index anything that it can spider. Often, it spiders content that should not be public. Check Google returns for your domain regularly to make sure that no internal or customer...

What it takes to get a top position in Google: Three top ranking signals...

posted on: Jul 9, 2017 | author: admin

The Google ranking algorithm has around 200 individual signals with different weights for each. Fortunately, most of those signals affect the ranking of pages in very subtle ways. SEO is not about getting everything right; it is about producing the content and promotion that tells Google that your content is useful to the searcher. Several industry studies show that significant changes to rankings are possible with just a few signals. Links It should not come as a surprise that links are still the top indicator of a page’s popularity and relevance. Patents show that Google calculates a link score which is a combination of the quality score of every incoming link and the number of links. From what we can see, only one unique link from a domain goes towards the score. Content Google is better at judging the quality and relevance of content than it was before. We...

« Previous Entries