subscribe: Posts | Comments

RECENT FROM Marketing

How to Clean Your Online Reputation...

How to Clean Your Online Reputation

By Pierre Zarokian from Reputation Stars In today’s world, reputation is your greatest asset, and you should protect it with everything you have. Your online identity helps employers see the work you do, and get a feel for the kind of person you are. Your reputation may be used in dating situations too. The bottom line is that your name and the profiles connected to it now define who you are. Sites such as ripoffreport.com, pissedconsumer, scam.com, complainstboard.com, reportascam.net and scambook are just a few complaint reporting sites that can ruin your reputation. If you have been listed on one of these sites, here are some steps you can...

RECENT FROM SEO

Ways to Excel at Local SEO...

Ways to Excel at Local SEO

Local SEO has gained appeal in recent months with Google placing more importance on websites optimization for local audiences. There are various ways in which local SEO can be optimized as listed below. Use Local Keywords Small local businesses can first off start by focusing their internet marketing initiative through the use of local keywords in order to gain a good search engine ranking. This would ensure that they would be having less competition and might provide a bigger return on investment since visitors would ultimately be visiting their physical shops after learning about them on the web. For instance, a local florist shop might use the town’s name...

RECENT FROM Social Media

3 Ways to Find Potential Customers on Twitter...

If you’re looking for new customers, you can find them quite easily on Twitter. It’s much easier to do this than on any other site. Due to public updates, third-party tools and searchable bios, you can easily find them without the need for advertising. Here are 3 ways to find potential customers on Twitter: 1: Begin with a Strong Profile It’s important for customers to know what you do and who you are. For this, visit your Twitter bio. Make sure you add your qualifications, products and services. Also, provide your website address and location. Finally, pin a tweet right at the top that promotes your business to potential...

3 Twitter Management Tools for Small Businesses...

Managing your Twitter account as your account grows can get a bit too much. It goes without saying that knowing when and how often to post or even finding new followers can be difficult. While that might come over time, here are 3 Twitter management tools that small businesses can use: 1: Commun.it This platform enables you to organize, grow and manage your followers. The features that are available include user action, community, campaigns, reports and leads. The ‘Leads’ feature is for premium users who can look for new customers and tweet them too. Engagement is possible with your competitors’ followers and influencers as well. 2: ManageFlitter An interesting feature of this tool is that it allows you...

posted on: Aug 6, 2015 | author: admin

The Moralities of True Capitalism

Capitalism is a philosophical take on life that places emphasis on individual self-preservation. When someone goes to work, works hard and earns a paycheck he uses to buy food and pay rent, he is at heart a capitalist. Capitalism can seem cold, but the philosophy is guided by moralities. Capitalism doesn’t deal in emotion, but that can be one of its greatest strengths. Reason Humans are guided by reason, which is built on observation. We can work together in groups to produce amazing things, but we can only think as individuals. Even group brainstorming sessions are still individuals offering their thoughts, and collectively coming up with an idea. Reason is a facility of the mind, which is man’s...

The Moralities of True Capitalism
posted on: Jul 8, 2015 | author: admin

3 Ways to Find Potential Customers on Twitter...

If you’re looking for new customers, you can find them quite easily on Twitter. It’s much easier to do this than on any other site. Due to public updates, third-party tools and searchable bios, you can easily find them without the need for advertising. Here are 3 ways to find potential customers on Twitter: 1: Begin with a Strong Profile It’s important for customers to know what you do and who you are. For this, visit your Twitter bio. Make sure you add your qualifications, products and services. Also, provide your website address and location. Finally, pin a tweet right at the top that promotes your business to potential customers. A new one or a recently used one...

posted on: Jul 6, 2015 | author: admin

Can the Web Survive Without Ads?

Imagine if your favorite blogs and websites didn’t have ads. The picture might feel appealing because you’re probably imagining a publication where every square inch of screen space is perfectly utilized by valuable content. The reality is a bit different. Without ads, your favorite website has no money to pay writers or develop its website. Your favorite website might not even exist. It’s important to understand the relationship ads have with the rest of the Web, because it’s a key aspect of the formula for growth and technological development. Improving the Web The early days of the Web had no ads. Not the era of the AOL coffee coaster disc, the actual early days of the Web, where...

Can the Web Survive Without Ads?
posted on: Jun 23, 2015 | author: admin
3 Ways to Add Emotion to Your Web Copy

3 Ways to Add Emotion to Your Web Copy

posted on: Jun 17, 2015 | author: admin

Solving the customer’s problems to improve conversions is usually recommended. But using logic to appeal to your customers is only half the battle won. Using emotion tends to be more effective since we base our decisions on them. So, with that said, here are 3 ways to add emotion to your web copy: 1: Use Hot Buttons in Your Copy Certain topics cause us to respond more than others. They’re called hot buttons. This is an excellent tool to use if you want to increase conversions. Some of these include competition, love, time-saving, trust, duty, pride, honour, beauty and trendsetting. In other words, think about what you should offer them from an emotional standpoint. This should go hand in hand with practical information as well. 2: Be Authentic Customers don’t like hype. This is because of the trend of over-promising and under-delivering . Instead, be authentic. Of course, adding...

4 Roles That Every Small Business Owner Must Fill as a Search Engine Optimizer

4 Roles That Every Small Business Owner Must Fill as a Search Engine Optimizer...

posted on: May 13, 2015 | author: admin

Search engines are getting better at understanding human behavior and as a result, instead of tricking them into getting their attention, the focus should now be more on delivering excellent experiences. What this results in is that a business owner as a search engine optimizer should get acquainted with playing a number of roles: the webmaster, journalist, social media manager and conversion analyst. That said, let’s find out why this might be necessary for business owner to fill these positions as we explore each of these roles: #1: Webmaster Setting your website up for search engine optimization is vital to its success and which includes four aspects such as metadata such as title, description, image tags and heading, keyword density of text, mobile-friendliness and site speed. And no matter how difficult this might seem, there are a number of content management systems that allow business owners to do this...

The IAB Announced a Standard Every Advertiser Needs to Know About

The IAB Announced a Standard Every Advertiser Needs to Know About...

posted on: May 12, 2015 | author: admin

The dream of any advertiser is reaching a real human who is receptive to their particular messaging, because that is the most likely path to conversions. The trouble, especially on the Web, is verifying when a human is actually seeing an ad and when the view is actually an automated bot. Today, ad networks filter this traffic easily, but this was not always the case. In defense of ethical advertising practices, the Interactive Advertising Bureau has designed standards that are used to measure an impression as “viewable.” That certification means a lot to the future of advertising. Viewable Impressions Explained An impression certified as “viewable” means that a real human looked at a majority of the pixels in the ad (the amount is specified ahead of time). It may also mean that a human viewed the ad for a specific amount of time, which is especially important in video...

« Previous Entries