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Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer,...

RECENT FROM Social Media

Attract visitors to your website with inbound marketing...

Attract visitors to your website with inbound marketing

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...

Attract visitors to your website with inbound marketing...

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective customers will use search of some sort when looking...

Attract visitors to your website with inbound marketing
posted on: Aug 2, 2018 | author: admin

Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check the XML sitemap and make sure that it is...

posted on: Jul 1, 2018 | author: admin

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer, but the report will highlight any link related issues...

posted on: Jun 19, 2018 | author: admin

Two daily growth tactics that every business should do...

Article Written by : Social Media Power There are hundreds of growth tactics, used by businesses every day. The problem is that most of without trying out any of them, there is no way of knowing if it will work. It is possible that none of those “guaranteed” growth tactics will work for you. However, a few tactics work repeatedly that many new businesses ignore. These are two of the easiest to implement: Automated drip emails Everyone who signs up for a new service knows the introductory email. Then the follow-up mail and so on. This is an automated email drip. Thousands of users will get the same mail, asking the same questions as they sign up. With...

Two daily growth tactics that every business should do
posted on: May 2, 2018 | author: admin

What it takes to get a top position in Google: Three top ranking signals...

posted on: Apr 5, 2018 | author: admin

The Google ranking algorithm has around 200 individual signals with different weights for each. Fortunately, most of those signals affect the ranking of pages in very subtle ways. SEO is not about getting everything right; it is about producing the content and promotion that tells Google that your content is useful to the searcher. Several industry studies show that significant changes to rankings are possible with just a few signals. Links It should not come as a surprise that links are still the top indicator of a page’s popularity and relevance. Patents show that Google calculates a link score which is a combination of the quality score of every incoming link and the number of links. From what we can see, only one unique link from a domain goes towards the score. Content Google is better at judging the quality and relevance of content than it was before. We...

Important voice search ranking factors

Important voice search ranking factors

posted on: Feb 16, 2018 | author: admin

Google Home and the Google Assistant are making inroads in the home smart speaker market. As a result, it is also a big part of SEO and marketers are working to understand how to get information to the Assistant. Here are some of the key findings from a recent study that looks at 10,000 Google Home responses and compared the data to desktop search results. Page speed looks to be one of the most important factors. Voice search results almost always came from faster loading pages. It is not surprising considering how much Google pushes webmasters to focus on page load speeds. When it comes to authority, Google looks more at domain authority than page authority for voice results. It also looks like Scheme does not play a big a role as many assumed. According to the study, only 36% of results came from pages with schema: “Although voice...

Google dedicates team to improving WordPress performance...

posted on: Jan 10, 2018 | author: admin

Google is on a mission to improve the size, performance, and speeds of anything on the web. Google built AMP for mobile pages and is pushing page speed as a key ranking factor to encourage webmasters to treat loading times as a critical benchmark. Still, progress is slow, and the majority of the web still takes more than a few seconds to load. How do you get more websites to speed up? By focusing on the platforms that power most of them. WordPress has at least 59% of the CMS market, which means that almost a third of all websites. If you can improve WordPress performance at the core level, you will speed up a third of the web. There is a lot of cruft and bloat that WordPress has added over the years. Keeping an open-source project of that scale and size lean is difficult. Benchmarks show that...

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