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The Basics of PPC and Social Advertising...

The Basics of PPC and Social Advertising

If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or...

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Turn your Instagram account into an e-commerce powerhouse...

Turn your Instagram account into an e-commerce powerhouse

The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number...

RECENT FROM Social Media

Google now uses RankBrain for every search...

Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of...

Turn your Instagram account into an e-commerce powerhouse...

The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number of accounts. The program itself allows the account to...

Turn your Instagram account into an e-commerce powerhouse
posted on: Dec 7, 2016 | author: admin

Increase sales with an abandoned-cart recovery email campaign...

Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be shoppers to return to the site and...

Increase sales with an abandoned-cart recovery email campaign
posted on: Nov 22, 2016 | author: admin

Improve lead generation on your B2B website with these three tactics...

Nowadays the entire website needs to be geared towards lead generation. These so-called “brochure websites” and now a thing of the past. Here are three tactics that can be implemented on your sites to start generating leads from the traffic that does come in. Redesign Any website that can be mistaken for a “brochure websites” needs an immediate redesign. The website should be geared towards inbound marketing and content creation. Webmasters have already started the shift towards a content-centric marketing strategy. In fact, 76% of B2B marketers say they will be focusing on content creation in 2016. Call to action The first basic tactic here is the have a CTA (call to action) and a value proposition associated...

Improve lead generation on your B2B website with these three tactics
posted on: Oct 21, 2016 | author: admin

Mobile SEO: Simple Tips and Tricks

Only a few short years ago, SEO’s began making the bold assertion that mobile search was the future of, today, that assertion has become a reality. Mobile phone internet usage surpassed desktop in April 2015, and today, one in five online searches comes from smartphone users. Since the growth of mobile internet usage is still nowhere near its peak potential, marketers, as well as any reputable search engine optimization firm, need to make sure they’re keeping up with the latest mobile SEO trends and tactics. Give slow pages a speed boost Any site page, whether on mobile or desktop, that gives slow and lazy loading times will have a direct, negative impact on several key SEO-related factors: User...

Mobile SEO: Simple Tips and Tricks
posted on: Sep 25, 2016 | author: admin
Everything you need to know about Google Penguin

Everything you need to know about Google Penguin...

posted on: Sep 22, 2016 | author: admin

From public posts and articles from Google’s search engine and web spam teams, we know that there are around 200 signals as part of the core algorithm. Google has now announced that Penguin 2.0 is now part of that core algorithm and much its predecessor is focused entirely on cleaning up inbound links: “After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.” There are two important things to note about the update: Real time – Penguin is now real-time. In previous updates, the changes made to the index were permanent until the next time it ran. This meant long penalties that could not be reversed even with reconsideration requests. Once the issues were fixed, the site needed to wait hundreds of days for the next Penguin refresh before it was removed. Now it happens in real-time, which...

How to delight your customers

How to delight your customers

posted on: Aug 29, 2016 | author: admin

When it comes to inbound marketing, the primary strategy is come up with high quality content that leads to visitors becoming customers. However, just because you have gained a customer does not mean that the relationship ends there. Another important part of inbound marketing is that you continue to engage and delight the customer, thereby making a long term loyal customer. This in terms makes them your biggest fans and promoters. This sort of promotion is the best kind and is generally quite hard to achieve. In order to continue to engage and delight your customers, there are tools that can be used, here are a few: Surveys The problem with a lot of marketing is that most of it is based on theories. Especially by the team or crew that decides on the marketing strategy. Sometimes, the best way to find out what your customers want is to...

Misconceptions of SEO

posted on: Jul 22, 2016 | author: admin

Managing the SEO of a site can be a complicated undertaking. There are so many parts to it: online, offline, backlinks, link profile etc. The fact that things can change quite quickly also means you need to be aware and up to date about everything that is happening. As a result there is a lot of information available on SEO and best practices etc. Even so, there are lot of misconceptions. Here are a few of them: You can compete with the big boys While this might be true for some keywords, Google generally favors the larger sites. Search for most commercial terms and you will the larger sites and brands on top. This is because they want to provide the best experience for the person searching and that usually means the larger sites. SEO for your whole site In reality, you rank only by the page. Which means...

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