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RECENT FROM Marketing

SEO is the center stage of any marketing campaign...

SEO is a key component of digital marketing campaigns because it gives you access to the millions of people searching for goods and services through Google, Bing and other search engines every day. However, SEO takes time and experience to execute correctly, and building and retaining the right skills in-house can impractical. For many business, using an SEO agency in California makes more sense. If you’re searching for marketing services in Los Angeles or other parts of California, then you’ll want to identify firms capable of offering both SEO and paid search marketing. These are the two main ways to attract customers through search engines. SEO deals with organic...

RECENT FROM SEO

Different website monetization strategies...

There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction...

RECENT FROM Social Media

Google’s Next Penguin Update Within Weeks...

Gary Illyes, the webmaster trend analyst from Google posted on twitter that the next update to the link spam algorithm known as Penguin will roll out within weeks. At the latest it will launch by the end of this quarter. Here is the tweet: “@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe. — Gary Illyes (@methode) January 19, 2016” Google, is generally reluctant to give any launch time frames for its link spam updates. It has however been more than a year since the Penguin 3.0 update. The Penguin 3.0 was really just a refresh and only...

Different website monetization strategies...

There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction with others in order to maximize revenue. Here are...

posted on: Apr 7, 2016 | author: admin

SEO is the center stage of any marketing campaign...

SEO is a key component of digital marketing campaigns because it gives you access to the millions of people searching for goods and services through Google, Bing and other search engines every day. However, SEO takes time and experience to execute correctly, and building and retaining the right skills in-house can impractical. For many business, using an SEO agency in California makes more sense. If you’re searching for marketing services in Los Angeles or other parts of California, then you’ll want to identify firms capable of offering both SEO and paid search marketing. These are the two main ways to attract customers through search engines. SEO deals with organic search – getting rankings in the set of 8-10...

posted on: Mar 30, 2016 | author: admin

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer, but the report will highlight any link related issues...

posted on: Mar 7, 2016 | author: admin

Facebook Live Videos

The Facebook news feed consists of photos, videos, links and status updates. Starting now you will start to see live videos appear in your feed. Live videos were first introduced to iOS users in December 2015 and is now live for Android users in the US. Live videos is a similar service to Periscope and Meerkat. Users can broadcast videos direct from their phone. According to the press release, Facebook is using the same lessons learnt from ranking video in the newsfeed to Live videos: “a few years ago when more people began sharing and watching video on Facebook we listened to feedback to learn what signals helped us show people more of the videos they want to...

posted on: Feb 8, 2016 | author: admin

Google’s Next Penguin Update Within Weeks

posted on: Jan 7, 2016 | author: admin

Gary Illyes, the webmaster trend analyst from Google posted on twitter that the next update to the link spam algorithm known as Penguin will roll out within weeks. At the latest it will launch by the end of this quarter. Here is the tweet: “@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe. — Gary Illyes (@methode) January 19, 2016” Google, is generally reluctant to give any launch time frames for its link spam updates. It has however been more than a year since the Penguin 3.0 update. The Penguin 3.0 was really just a refresh and only affected 1% of US English search queries. A refresh to the algorithm adds newly discovered spam signals. This causes demotions to the sites that survived the previous updates. A refresh will also restore sites that were previously slapped that have...

Increase Your Website Traffic through Email Marketing

Increase Your Website Traffic through Email Marketing...

posted on: Dec 23, 2015 | author: admin

Marketers can increase Internet traffic through email marketing. A quick and easy way to promote your company, using email as a marketing platform has paid off for some of the most prestigious businesses and can help you out as well. Many businesses have sworn that their primary revenue source has come from email operations. And, not only will there be increases in driven traffic, but they can also encourage the viewer to take action on your site to purchase your product or service. Craft the Perfect Email Whilst working on a draft of your email, ensure that your full name is associated with it. A full name is less likely to be marked as spam and will pique the viewer’s curiosity. Your subject line should be catchy without saying too much about the contents of the email. Look for a captivating headline and avoid being promotional. Promotional emails simply...

How to cope with ad blockers

How to cope with ad blockers

posted on: Dec 8, 2015 | author: admin

When Apple added an API for blocking ads on the iPhone and Mac, a whole host of blockers were released. This caused a large drop in ad impressions for a lot of websites. This drop in ad impressions resulted in the obvious drop in sales and revenue. A websites are ad-supported and will not survive without that revenue. For sites that do rely on ad revenue there are several ways to get around ad blockers: Paid content Some webmasters have opted to move their best content into subscriber only areas. Visitors will now have to get membership on that site in order to view premium content. Some content remains free, usually a single weekly article. All other content is moved behind a paywall. This approach will not work for all sites. Some audiences are more inclined to pay for their content than others. Health and fitness sites for example...

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