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Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

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2017 SEO Ranking Factors

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years...

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Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check...

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years ago, it is a massive change. Google’s insistence on...

2017 SEO Ranking Factors
posted on: Nov 13, 2017 | author: admin

Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check the XML sitemap and make sure that it is...

posted on: Oct 11, 2017 | author: admin

The function and benefits of internal links...

One of the biggest issues with content creation and marketing campaigns is the lack of a proper internal linking strategy. Every site should run an internal linking audit at least every quarter. Internal linking is a sound strategy for improving search rankings and is something that very few sites execute effectively. Here are some of the key functions and benefits of a proper internal linking strategy. A proper internal linking strategy will open direct pathways for search engines to discover pages lower down the site-structure. Sometimes it might take at least seven levels of links to get to a page. With proper internal links, you can elevate a page and guarantee search engine visibility. Proper internal links also...

The function and benefits of internal links
posted on: Sep 11, 2017 | author: admin

SaaS marketing challenges

Software-as-a-Service (Saas) is a distribution model for software, where the provider hosts and provides access to the system over the internet. The primary draw of SaaS providers is that you do not need to install and set up the application in-house. Promoting SaaS applications poses a unique set of challenges. Lead generation The biggest challenge is trying to balance SEO and lead generation. The traditional model for SaaS is to provide high-quality gated content that helps capture leads. The problem is that search engines will not spider that content, so it takes marketing dollars to promote the gated content. You have to decide at some point if you want lead generation or traffic using SEO. Content protection Google...

posted on: Aug 15, 2017 | author: admin

What it takes to get a top position in Google: Three top ranking signals...

posted on: Jul 9, 2017 | author: admin

The Google ranking algorithm has around 200 individual signals with different weights for each. Fortunately, most of those signals affect the ranking of pages in very subtle ways. SEO is not about getting everything right; it is about producing the content and promotion that tells Google that your content is useful to the searcher. Several industry studies show that significant changes to rankings are possible with just a few signals. Links It should not come as a surprise that links are still the top indicator of a page’s popularity and relevance. Patents show that Google calculates a link score which is a combination of the quality score of every incoming link and the number of links. From what we can see, only one unique link from a domain goes towards the score. Content Google is better at judging the quality and relevance of content than it was before. We...

How AI is starting to reshape existing industries

How AI is starting to reshape existing industries...

posted on: Jun 11, 2017 | author: admin

Artificial Intelligence, also known as AI, will change the world, says Mark Cuban. During the recent SXSW festival, he said that AI would create the world’s first trillionaire: “the world’s first trillionaires are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of.” He is not the only one who believes that AI will reshape the way we live our lives. In a recent study, as many as 80% of responders believe that AI will revolutionize every industry. What most people do not realize is that the shift is already underway. Here are some industries that already use AI to some degree: Gaming In the last few years, there was a large shift from paid or subscription gaming to free-to-play online games. The publisher makes money from micro-transactions like upgrades, characters, and weapons. For some, like Riot Games,...

Google’s Change to Make Autocomplete Safer

Google’s Change to Make Autocomplete Safer

posted on: May 17, 2017 | author: admin

Google’s “Autocomplete” feature, first released in 2004, has been a revolution in search. It shortens the time it takes to make a query based on the first few letters that a user types. It’s a very handy feature that most users would say they can’t live without, even if there are some privacy concerns. Essentially, Google aggregates this data and uses popular search data to make an educated guess as to what you might be looking for. It can also take things a step further, using your query of “wea” to serve up today’s weather (since that’s what you’re probably looking for). Google’s more intelligent search also has a downside: it can be inadvertently offensive. In a recent article on Guardian, journalists showed how Google’s autocomplete returned results for holocaust denial, which is fake and highly offensive. These types of results, including celebrity death hoaxes, are nothing more than...

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