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The Basics of PPC and Social Advertising...

The Basics of PPC and Social Advertising

If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or...

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The impact of Voice Assistants on SEO...

The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They...

RECENT FROM Social Media

Google now uses RankBrain for every search...

Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of...

The Basics of PPC and Social Advertising...

If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or town is a wise choice. A digital marketing Los...

The Basics of PPC and Social Advertising
posted on: Jun 30, 2016 | author: admin

Google now uses RankBrain for every search...

Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of Steven Levy’s article on Google’s machine learning program. From...

posted on: Jun 7, 2016 | author: admin

The impact of Voice Assistants on SEO

The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local...

posted on: May 14, 2016 | author: admin

Different website monetization strategies...

There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction with others in order to maximize revenue. Here are...

posted on: Apr 7, 2016 | author: admin

SEO is the center stage of any marketing campaign...

posted on: Mar 30, 2016 | author: admin

SEO is a key component of digital marketing campaigns because it gives you access to the millions of people searching for goods and services through Google, Bing and other search engines every day. However, SEO takes time and experience to execute correctly, and building and retaining the right skills in-house can impractical. For many business, using an SEO agency in California makes more sense. If you’re searching for marketing services in Los Angeles or other parts of California, then you’ll want to identify firms capable of offering both SEO and paid search marketing. These are the two main ways to attract customers through search engines. SEO deals with organic search – getting rankings in the set of 8-10 links on a search results; while paid search deals with using paid ads to show up on searches related to your business. Find the right search engine marketing service can be...

Using Xenu to Scan and Fix Link Issues

posted on: Mar 7, 2016 | author: admin

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer, but the report will highlight any link related issues you have. Once the scan is done, first make a separate list of broken links. Then break that down by internal and external. Fix the internal links first. Broken internal links...

Facebook Live Videos

posted on: Feb 8, 2016 | author: admin

The Facebook news feed consists of photos, videos, links and status updates. Starting now you will start to see live videos appear in your feed. Live videos were first introduced to iOS users in December 2015 and is now live for Android users in the US. Live videos is a similar service to Periscope and Meerkat. Users can broadcast videos direct from their phone. According to the press release, Facebook is using the same lessons learnt from ranking video in the newsfeed to Live videos: “a few years ago when more people began sharing and watching video on Facebook we listened to feedback to learn what signals helped us show people more of the videos they want to see and fewer of the videos they don’t.” The biggest news from the press release is that Live videos will get priority on the newsfeed, especially those that are Live at...

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