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Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

Google’s Change to Make Autocomplete Safer...

Google’s Change to Make Autocomplete Safer

Google’s “Autocomplete” feature, first released in 2004, has been a revolution in search. It shortens the time it takes to make a query based on the first few letters that a user types. It’s a very handy feature that most users would say they can’t live without, even if there are some privacy concerns. Essentially, Google aggregates this data and uses popular search data to make an educated guess as to what you might be looking for. It can also take things a step further, using your query of “wea” to serve up today’s weather (since that’s what you’re probably looking for). Google’s more intelligent search also has a...

RECENT FROM Social Media

What it takes to get a top position in Google: Three top ranking signals...

The Google ranking algorithm has around 200 individual signals with different weights for each. Fortunately, most of those signals affect the ranking of pages in very subtle ways. SEO is not about getting everything right; it is about producing the content and promotion that tells Google that your content is useful to the searcher. Several industry studies show that significant changes to rankings are possible with just a few signals. Links It should not come as a surprise that links are still the top indicator of a page’s popularity and relevance. Patents show that Google calculates a link score which is a combination of the quality score of every...

Attract visitors to your website with inbound marketing...

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective customers will use search of some sort when looking...

Attract visitors to your website with inbound marketing
posted on: Jan 8, 2017 | author: admin

Turn your Instagram account into an e-commerce powerhouse...

Article Written by : Web Geek SEO The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number of accounts....

Turn your Instagram account into an e-commerce powerhouse
posted on: Dec 7, 2016 | author: admin

Increase sales with an abandoned-cart recovery email campaign...

Article written by : Top SEO Software Reviews Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be...

Increase sales with an abandoned-cart recovery email campaign
posted on: Nov 22, 2016 | author: admin

Improve lead generation on your B2B website with these three tactics...

Nowadays the entire website needs to be geared towards lead generation. These so-called “brochure websites” and now a thing of the past. Here are three tactics that can be implemented on your sites to start generating leads from the traffic that does come in. Redesign Any website that can be mistaken for a “brochure websites” needs an immediate redesign. The website should be geared towards inbound marketing and content creation. Webmasters have already started the shift towards a content-centric marketing strategy. In fact, 76% of B2B marketers say they will be focusing on content creation in 2016. Call to action The first basic tactic here is the have a CTA (call to action) and a value proposition associated...

Improve lead generation on your B2B website with these three tactics
posted on: Oct 21, 2016 | author: admin
Mobile SEO: Simple Tips and Tricks

Mobile SEO: Simple Tips and Tricks

posted on: Sep 25, 2016 | author: admin

Only a few short years ago, SEO’s began making the bold assertion that mobile search was the future of, today, that assertion has become a reality. Mobile phone internet usage surpassed desktop in April 2015, and today, one in five online searches comes from smartphone users. Since the growth of mobile internet usage is still nowhere near its peak potential, marketers, as well as any reputable search engine optimization firm, need to make sure they’re keeping up with the latest mobile SEO trends and tactics. Give slow pages a speed boost Any site page, whether on mobile or desktop, that gives slow and lazy loading times will have a direct, negative impact on several key SEO-related factors: User experience, conversion rates, bounce rates and — when it’s all said and done — poor organic rankings. Google prefers website pages that load in less than one second, but, according to...

Everything you need to know about Google Penguin

Everything you need to know about Google Penguin...

posted on: Sep 22, 2016 | author: admin

From public posts and articles from Google’s search engine and web spam teams, we know that there are around 200 signals as part of the core algorithm. Google has now announced that Penguin 2.0 is now part of that core algorithm and much its predecessor is focused entirely on cleaning up inbound links: “After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.” There are two important things to note about the update: Real time – Penguin is now real-time. In previous updates, the changes made to the index were permanent until the next time it ran. This meant long penalties that could not be reversed even with reconsideration requests. Once the issues were fixed, the site needed to wait hundreds of days for the next Penguin refresh before it was removed. Now it happens in real-time, which...

How to delight your customers

How to delight your customers

posted on: Aug 29, 2016 | author: admin

When it comes to inbound marketing, the primary strategy is come up with high quality content that leads to visitors becoming customers. However, just because you have gained a customer does not mean that the relationship ends there. Another important part of inbound marketing is that you continue to engage and delight the customer, thereby making a long term loyal customer. This in terms makes them your biggest fans and promoters. This sort of promotion is the best kind and is generally quite hard to achieve. In order to continue to engage and delight your customers, there are tools that can be used, here are a few: Surveys The problem with a lot of marketing is that most of it is based on theories. Especially by the team or crew that decides on the marketing strategy. Sometimes, the best way to find out what your customers want is to...

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