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Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

2017 SEO Ranking Factors

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years...

RECENT FROM Social Media

Three areas that deliver results in e-commerce SEO...

When it comes to optimizing an e-commerce site, the larger the site in terms of products, the harder it gets to implement most of the basic SEO tactics. Here are some tips for large e-commerce sites that do not have the time of the bandwidth to work on to optimizing at the page level. Crawl health The most important consideration is how well your site performs in indexation. No other SEO tactics will matter if the search engine crawler cannot find your page. The single easiest method to find out the scale of the problem is to look at the 5xx errors in the Google Search Console. Then, check...

Steps to succeed with low volume AdWords accounts...

When you have hundreds of thousands of conversions, it is very easy to plan out and make adjustments to improve sales. However, what happens when you have a small account with very few conversions? Optimization is much harder. There are so few conversions that even A/B testing, growth, and performance monitoring become harder. Here are five steps to dealing with low-conversion accounts: Define goals Since there are not enough conversions to measure the impact of changes, look for metrics that have enough volume that has a bearing on the conversion rate. For example, the bounce rate. Fixing a high bounce rate on one of the gateway pages is one method of improving one metric to improve another. These...

Steps to succeed with low volume AdWords accounts
posted on: May 9, 2017 | author: admin

Review your link building and development strategy...

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional links have not had the expected effect. An audit...

Review your link building and development strategy
posted on: Apr 11, 2017 | author: admin

Where do personal assistants get their information?...

Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...

Where do personal assistants get their information?
posted on: Mar 8, 2017 | author: admin

Two daily growth tactics that every business should do...

Article Written by : Social Media Power There are hundreds of growth tactics, used by businesses every day. The problem is that most of without trying out any of them, there is no way of knowing if it will work. It is possible that none of those “guaranteed” growth tactics will work for you. However, a few tactics work repeatedly that many new businesses ignore. These are two of the easiest to implement: Automated drip emails Everyone who signs up for a new service knows the introductory email. Then the follow-up mail and so on. This is an automated email drip. Thousands of users will get the same mail, asking the same questions as they sign up. With...

Two daily growth tactics that every business should do
posted on: Feb 15, 2017 | author: admin
Attract visitors to your website with inbound marketing

Attract visitors to your website with inbound marketing...

posted on: Jan 8, 2017 | author: admin

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective customers will use search of some sort when looking for answers. Optimize the entire site and the content to rank well. This includes proper keyword analysis. Build links and notify partners and vendors of any new content. Ranking well involves...

Turn your Instagram account into an e-commerce powerhouse

Turn your Instagram account into an e-commerce powerhouse...

posted on: Dec 7, 2016 | author: admin

Article Written by : Web Geek SEO The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number of accounts. The program itself allows the account to tag products within each post and when a user clicks on a tag, a “Show Now” option appears. Option 2 – Bio links The...

Increase sales with an abandoned-cart recovery email campaign

Increase sales with an abandoned-cart recovery email campaign...

posted on: Nov 22, 2016 | author: admin

Article written by : Top SEO Software Reviews Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be shoppers to return to the site and complete the purchase. At a basic level, this tactic works because some abandonment is due to browser crashes, interruptions, and other issues. The layout...

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