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RECENT FROM Marketing

Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer,...

RECENT FROM Social Media

Attract visitors to your website with inbound marketing...

Attract visitors to your website with inbound marketing

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...

Google My Business FAQ

Although the Google My Business offering is fairly simple, there are still nuances that the official documents do not address. Using Google My Business for your company should be one of the first actions you take. It is the easiest and fastest way to get your business in the search results for your locale. Here are some of the most common questions you see on GMB: When claiming a listing for a client, should I create a separate address? Whenever possible use the official email address and phones numbers of the client when claiming the business. Ask the client to make you a manager of the page. Before you do anything, make sure you get permission from the...

Google My Business FAQ
posted on: Dec 9, 2017 | author: admin

2017 SEO Ranking Factors

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years ago, it is a massive change. Google’s insistence on...

2017 SEO Ranking Factors
posted on: Nov 13, 2017 | author: admin

The function and benefits of internal links...

One of the biggest issues with content creation and marketing campaigns is the lack of a proper internal linking strategy. Every site should run an internal linking audit at least every quarter. Internal linking is a sound strategy for improving search rankings and is something that very few sites execute effectively. Here are some of the key functions and benefits of a proper internal linking strategy. A proper internal linking strategy will open direct pathways for search engines to discover pages lower down the site-structure. Sometimes it might take at least seven levels of links to get to a page. With proper internal links, you can elevate a page and guarantee search engine visibility. Proper internal links also...

The function and benefits of internal links
posted on: Sep 11, 2017 | author: admin

SaaS marketing challenges

Software-as-a-Service (Saas) is a distribution model for software, where the provider hosts and provides access to the system over the internet. The primary draw of SaaS providers is that you do not need to install and set up the application in-house. Promoting SaaS applications poses a unique set of challenges. Lead generation The biggest challenge is trying to balance SEO and lead generation. The traditional model for SaaS is to provide high-quality gated content that helps capture leads. The problem is that search engines will not spider that content, so it takes marketing dollars to promote the gated content. You have to decide at some point if you want lead generation or traffic using SEO. Content protection Google...

posted on: Aug 15, 2017 | author: admin
How AI is starting to reshape existing industries

How AI is starting to reshape existing industries...

posted on: Jun 11, 2017 | author: admin

Artificial Intelligence, also known as AI, will change the world, says Mark Cuban. During the recent SXSW festival, he said that AI would create the world’s first trillionaire: “the world’s first trillionaires are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of.” He is not the only one who believes that AI will reshape the way we live our lives. In a recent study, as many as 80% of responders believe that AI will revolutionize every industry. What most people do not realize is that the shift is already underway. Here are some industries that already use AI to some degree: Gaming In the last few years, there was a large shift from paid or subscription gaming to free-to-play online games. The publisher makes money from micro-transactions like upgrades, characters, and weapons. For some, like Riot Games,...

Google’s Change to Make Autocomplete Safer

Google’s Change to Make Autocomplete Safer

posted on: May 17, 2017 | author: admin

Google’s “Autocomplete” feature, first released in 2004, has been a revolution in search. It shortens the time it takes to make a query based on the first few letters that a user types. It’s a very handy feature that most users would say they can’t live without, even if there are some privacy concerns. Essentially, Google aggregates this data and uses popular search data to make an educated guess as to what you might be looking for. It can also take things a step further, using your query of “wea” to serve up today’s weather (since that’s what you’re probably looking for). Google’s more intelligent search also has a downside: it can be inadvertently offensive. In a recent article on Guardian, journalists showed how Google’s autocomplete returned results for holocaust denial, which is fake and highly offensive. These types of results, including celebrity death hoaxes, are nothing more than...

Steps to succeed with low volume AdWords accounts

Steps to succeed with low volume AdWords accounts...

posted on: May 9, 2017 | author: admin

When you have hundreds of thousands of conversions, it is very easy to plan out and make adjustments to improve sales. However, what happens when you have a small account with very few conversions? Optimization is much harder. There are so few conversions that even A/B testing, growth, and performance monitoring become harder. Here are five steps to dealing with low-conversion accounts: Define goals Since there are not enough conversions to measure the impact of changes, look for metrics that have enough volume that has a bearing on the conversion rate. For example, the bounce rate. Fixing a high bounce rate on one of the gateway pages is one method of improving one metric to improve another. These are the sort of metrics that will result in an increase in conversions. Tracking Another issue is that the conversions might appear on another channel. A visitor might go through most...

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