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RECENT FROM Marketing

Review your link building and development strategy...

Review your link building and development strategy

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...

RECENT FROM SEO

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer,...

RECENT FROM Social Media

Attract visitors to your website with inbound marketing...

Attract visitors to your website with inbound marketing

Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product.  Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...

Review your link building and development strategy...

Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional links have not had the expected effect. An audit...

Review your link building and development strategy
posted on: Apr 11, 2017 | author: admin

Where do personal assistants get their information?...

Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...

Where do personal assistants get their information?
posted on: Mar 8, 2017 | author: admin

Turn your Instagram account into an e-commerce powerhouse...

Article Written by : Web Geek SEO The way Instagram works, it is a logical association to the e-commerce experience. Users subscribe to see image posts and do so based on interest in what those accounts share. This is proven by the brand-audience engagement levels of the platform, which are the highest of all social channels. In fact, Instagram has a brand-audience engagement rate twenty times that of its parent company Facebook. So, where do we start when it comes to transforming into an e-commerce channel? Option 1 – Instagram’s interactive shopping content There is a built-in shopping experience that is handled by Instagram itself. The program us currently in beta testing with a limited number of accounts....

Turn your Instagram account into an e-commerce powerhouse
posted on: Dec 7, 2016 | author: admin

Increase sales with an abandoned-cart recovery email campaign...

Article written by : Top SEO Software Reviews Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be...

Increase sales with an abandoned-cart recovery email campaign
posted on: Nov 22, 2016 | author: admin
Improve lead generation on your B2B website with these three tactics

Improve lead generation on your B2B website with these three tactics...

posted on: Oct 21, 2016 | author: admin

Nowadays the entire website needs to be geared towards lead generation. These so-called “brochure websites” and now a thing of the past. Here are three tactics that can be implemented on your sites to start generating leads from the traffic that does come in. Redesign Any website that can be mistaken for a “brochure websites” needs an immediate redesign. The website should be geared towards inbound marketing and content creation. Webmasters have already started the shift towards a content-centric marketing strategy. In fact, 76% of B2B marketers say they will be focusing on content creation in 2016. Call to action The first basic tactic here is the have a CTA (call to action) and a value proposition associated with it. The next step is to make sure that CTA is everywhere. It should be on all pages. A good example of a CTA: “Get tips right to your inbox...

Mobile SEO: Simple Tips and Tricks

Mobile SEO: Simple Tips and Tricks

posted on: Sep 25, 2016 | author: admin

Only a few short years ago, SEO’s began making the bold assertion that mobile search was the future of, today, that assertion has become a reality. Mobile phone internet usage surpassed desktop in April 2015, and today, one in five online searches comes from smartphone users. Since the growth of mobile internet usage is still nowhere near its peak potential, marketers, as well as any reputable search engine optimization firm, need to make sure they’re keeping up with the latest mobile SEO trends and tactics. Give slow pages a speed boost Any site page, whether on mobile or desktop, that gives slow and lazy loading times will have a direct, negative impact on several key SEO-related factors: User experience, conversion rates, bounce rates and — when it’s all said and done — poor organic rankings. Google prefers website pages that load in less than one second, but, according to...

Everything you need to know about Google Penguin

Everything you need to know about Google Penguin...

posted on: Sep 22, 2016 | author: admin

From public posts and articles from Google’s search engine and web spam teams, we know that there are around 200 signals as part of the core algorithm. Google has now announced that Penguin 2.0 is now part of that core algorithm and much its predecessor is focused entirely on cleaning up inbound links: “After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.” There are two important things to note about the update: Real time – Penguin is now real-time. In previous updates, the changes made to the index were permanent until the next time it ran. This meant long penalties that could not be reversed even with reconsideration requests. Once the issues were fixed, the site needed to wait hundreds of days for the next Penguin refresh before it was removed. Now it happens in real-time, which...

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