POSTED BY IN Featured, SEO ON Sep 16, 2014 | Comments Off on The absolute minimum onsite SEO you should be doing
The absolute minimum onsite SEO you should be doing...
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POSTED BY IN Featured, Social Media ON Sep 16, 2014 | Comments Off on The impact of social media on your SEO
The impact of social media on your SEO...
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The Ripple Effects of Trump’s Conviction on the Election...
Donald Trump’s recent conviction has significantly altered the political landscape as the country heads towards the next presidential election. This development has introduced new dynamics into an already complex and contentious race, with potential consequences for both major parties and their strategies. Strengthening Trump’s Base Trump’s conviction is likely to intensify the loyalty of his base. His supporters have historically viewed legal challenges against him as politically motivated attacks, and this conviction is no exception. By framing himself as a victim of a biased system, Trump can further solidify his supporters’ commitment, possibly driving higher voter turnout among his base. This effect could be particularly pronounced in primaries, where...
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Outdated SEO best practices that still work...
There is a lot of information out there on SEO practices to follow. One of the most specific are from Google itself. However, there are situations where you should ignore Googles directives and continue with those best practices. Here are a few those: Image Alt Text Google is increasingly using machine learning to identify the content of images when crawling pages. The recognition is still not as good as it could be but represents a big shift from the days when images without alt text was impossible to crawl. However, regardless of this advance in image scanning, there are still many images that machine learning cannot identify or will...
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Attract visitors to your website with inbound marketing...
Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product. Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...
Everything you need to know about Google Penguin...
From public posts and articles from Google’s search engine and web spam teams, we know that there are around 200 signals as part of the core algorithm. Google has now announced that Penguin 2.0 is now part of that core algorithm and much its predecessor is focused entirely on cleaning up inbound links: “After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.” There are two important things to note about the update: Real time – Penguin is now real-time. In previous updates, the changes made to the index were permanent until the next time it ran. This meant long penalties that could not be reversed even...
How to delight your customers
When it comes to inbound marketing, the primary strategy is come up with high quality content that leads to visitors becoming customers. However, just because you have gained a customer does not mean that the relationship ends there. Another important part of inbound marketing is that you continue to engage and delight the customer, thereby making a long term loyal customer. This in terms makes them your biggest fans and promoters. This sort of promotion is the best kind and is generally quite hard to achieve. In order to continue to engage and delight your customers, there are tools that can be used, here are a few: Surveys The problem with a lot of marketing is that most...
Misconceptions of SEO
Managing the SEO of a site can be a complicated undertaking. There are so many parts to it: online, offline, backlinks, link profile etc. The fact that things can change quite quickly also means you need to be aware and up to date about everything that is happening. As a result there is a lot of information available on SEO and best practices etc. Even so, there are lot of misconceptions. Here are a few of them: You can compete with the big boys While this might be true for some keywords, Google generally favors the larger sites. Search for most commercial terms and you will the larger sites and brands on top. This is because they want...
The Basics of PPC and Social Advertising...
If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or town is a wise choice. A digital marketing Los...
Google now uses RankBrain for every search
posted on: Jun 7, 2016 | author: admin
Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of Steven Levy’s article on Google’s machine learning program. From the article: “What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the...
The impact of Voice Assistants on SEO
posted on: May 14, 2016 | author: admin
The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local area, their hours, and their contact information. If they want to read something, they’ll search for it on their home computers when they have free time. The virtual assistant landscape, then,...
Different website monetization strategies
posted on: Apr 7, 2016 | author: admin
There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction with others in order to maximize revenue. Here are a few good ways to monetize: Email list The first and most important step is to build an email list. This list can be monetized in many ways. In addition you...