POSTED BY IN Featured, SEO ON Sep 16, 2014 | Comments Off on The absolute minimum onsite SEO you should be doing
The absolute minimum onsite SEO you should be doing...
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POSTED BY IN Featured, Social Media ON Sep 16, 2014 | Comments Off on The impact of social media on your SEO
The impact of social media on your SEO...
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The Ripple Effects of Trump’s Conviction on the Election...
Donald Trump’s recent conviction has significantly altered the political landscape as the country heads towards the next presidential election. This development has introduced new dynamics into an already complex and contentious race, with potential consequences for both major parties and their strategies. Strengthening Trump’s Base Trump’s conviction is likely to intensify the loyalty of his base. His supporters have historically viewed legal challenges against him as politically motivated attacks, and this conviction is no exception. By framing himself as a victim of a biased system, Trump can further solidify his supporters’ commitment, possibly driving higher voter turnout among his base. This effect could be particularly pronounced in primaries, where...
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Outdated SEO best practices that still work...
There is a lot of information out there on SEO practices to follow. One of the most specific are from Google itself. However, there are situations where you should ignore Googles directives and continue with those best practices. Here are a few those: Image Alt Text Google is increasingly using machine learning to identify the content of images when crawling pages. The recognition is still not as good as it could be but represents a big shift from the days when images without alt text was impossible to crawl. However, regardless of this advance in image scanning, there are still many images that machine learning cannot identify or will...
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Attract visitors to your website with inbound marketing...
Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product. Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...
The IAB Announced a Standard Every Advertiser Needs to Know About...
The dream of any advertiser is reaching a real human who is receptive to their particular messaging, because that is the most likely path to conversions. The trouble, especially on the Web, is verifying when a human is actually seeing an ad and when the view is actually an automated bot. Today, ad networks filter this traffic easily, but this was not always the case. In defense of ethical advertising practices, the Interactive Advertising Bureau has designed standards that are used to measure an impression as “viewable.” That certification means a lot to the future of advertising. Viewable Impressions Explained An impression certified as “viewable” means that a real human looked at a majority of the pixels in...
Ways to Excel at Local SEO
Local SEO has gained appeal in recent months with Google placing more importance on websites optimization for local audiences. There are various ways in which local SEO can be optimized as listed below. Use Local Keywords Small local businesses can first off start by focusing their internet marketing initiative through the use of local keywords in order to gain a good search engine ranking. This would ensure that they would be having less competition and might provide a bigger return on investment since visitors would ultimately be visiting their physical shops after learning about them on the web. For instance, a local florist shop might use the town’s name in their keywords to gain high rankings. Invest in...
How to Clean Your Online Reputation
By Pierre Zarokian from Reputation Stars In today’s world, reputation is your greatest asset, and you should protect it with everything you have. Your online identity helps employers see the work you do, and get a feel for the kind of person you are. Your reputation may be used in dating situations too. The bottom line is that your name and the profiles connected to it now define who you are. Sites such as ripoffreport.com, pissedconsumer, scam.com, complainstboard.com, reportascam.net and scambook are just a few complaint reporting sites that can ruin your reputation. If you have been listed on one of these sites, here are some steps you can take to protect yourself and rebuild what you’ve lost....
Google Maps now Offers “Local Guides” Services...
In Google Maps’ recent update, a new feature called “Local Guides” has been implemented. This feature is quite similar to Yelp’s “Yelp Elite” service. As per this program, the tech giant will be rewarding users or Guides for providing quality reviews. For instance, a user who contributes to more than 50 reviews judged to be of good quality will have access to exclusive features. For instance, an access to a private Google+ community and invitations to elite events in select regions. Users providing over 200 quality reviews will benefit by getting featured on “Local Guides” social network profiles on Twitter, Facebook and Google+. Guides will also be able to organize meetups and act a Google+ communities moderators. The...
The Problem with Email Marketing Campaigns without Permission...
posted on: Jan 25, 2015 | author: admin
Written by eTargetMedia Are you still sending out emails without permission? At one time this was a normal email marketing tactic, but not anymore. Consumers aren’t comfortable with opening emails from people they don’t know, and it shows. So what happens to these emails? Here’s a look at why you shouldn’t send out emails without permission. It gets marked as spam. Spam is the junk mail of email. No one likes junk mail. Junk mail wastes time and is simply annoying. If it doesn’t go directly in the spam folder, what do you do with an email from someone you don’t know? Usually mark it as spam so that it doesn’t bother you again. If you don’t want your emails to get marked as spam, ask for permission. It gets deleted. Another thing that might happen to emails that are sent without permission is that they might get thrown...
Twitter Now Has “While You Were Away” Feature...
posted on: Jan 15, 2015 | author: admin
Twitter is definitely looking for ways to boost participation on the social network. With their new Bing Translation feature, they are trying to ensure that language is no longer a barrier to engaging with other users. The microblogging site has now launched the “While You Were Away” feature. Essentially, users will now be able to come back to Twitter after an absence and be able to catch most of the top tweets by checking out the “While You Were Away” heading. With this new recap feature, Twitter has taken another step to define itself from just another reverse chronological timeline. This recap feature has been first launched for iOS apps and is set to come soon on Android and desktop platforms. iOS Twitter users will now be able to open their app after a period of absence and find three tweets at the top of their timeline. The question...
Implementing An Online Marketing Strategy
posted on: Dec 31, 2014 | author: admin
Starting an online marketing strategy or altering your current one starts by having a good web host. A good web host would instantly add value to your marketing campaign as it increases the speed of your website and its uptime. Email A successful email marketing campaign is based on the relevance of content that you direct at your users or subscribers. Another important factor in an email marketing campaign is to offer users with the ability to opt-out of a certain item. User complaints about not being able to unsubscribe might lead to a company getting blacklisted or even legal actions against it. Emails that are helpful and released with care and sparingly have proven to be successful. CTR for these campaigns are positive and email is a means to connect with each individual client. Social Media Social media are set to keeping on growing and evolving. One interesting...