POSTED BY IN Featured, SEO ON Sep 16, 2014 | Comments Off on The absolute minimum onsite SEO you should be doing
The absolute minimum onsite SEO you should be doing...
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum...
POSTED BY IN Featured, Social Media ON Sep 16, 2014 | Comments Off on The impact of social media on your SEO
The impact of social media on your SEO...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem...
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Review your link building and development strategy...
Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional...
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Outdated SEO best practices that still work...
There is a lot of information out there on SEO practices to follow. One of the most specific are from Google itself. However, there are situations where you should ignore Googles directives and continue with those best practices. Here are a few those: Image Alt Text Google is increasingly using machine learning to identify the content of images when crawling pages. The recognition is still not as good as it could be but represents a big shift from the days when images without alt text was impossible to crawl. However, regardless of this advance in image scanning, there are still many images that machine learning cannot identify or will...
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Attract visitors to your website with inbound marketing...
Article Written by : Web Marketing Tutorials Inbound marketing is now the proven marketing method for the internet and smartphone age. The old model involved buying ads, looking for leads, buying bursts from email lists etc. The new model involves creating content that brings to customer to your company and product. Here is how to attract visitors to your website using inbound marketing: The first step is content creation. The easiest way for any organization to get started is to start a blog. The content needs to be high quality. Using careful analysis, identify the needs and questions of prospective customers. The content should answer those questions comprehensively. Prospective...
How to delight your customers
When it comes to inbound marketing, the primary strategy is come up with high quality content that leads to visitors becoming customers. However, just because you have gained a customer does not mean that the relationship ends there. Another important part of inbound marketing is that you continue to engage and delight the customer, thereby making a long term loyal customer. This in terms makes them your biggest fans and promoters. This sort of promotion is the best kind and is generally quite hard to achieve. In order to continue to engage and delight your customers, there are tools that can be used, here are a few: Surveys The problem with a lot of marketing is that most...
Misconceptions of SEO
Managing the SEO of a site can be a complicated undertaking. There are so many parts to it: online, offline, backlinks, link profile etc. The fact that things can change quite quickly also means you need to be aware and up to date about everything that is happening. As a result there is a lot of information available on SEO and best practices etc. Even so, there are lot of misconceptions. Here are a few of them: You can compete with the big boys While this might be true for some keywords, Google generally favors the larger sites. Search for most commercial terms and you will the larger sites and brands on top. This is because they want...
The Basics of PPC and Social Advertising...
If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers. Pay-Per-Click When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or town is a wise choice. A digital marketing Los...
Google now uses RankBrain for every search...
Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of Steven Levy’s article on Google’s machine learning program. From...
The impact of Voice Assistants on SEO
posted on: May 14, 2016 | author: admin
The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local area, their hours, and their contact information. If they want to read something, they’ll search for it on their home computers when they have free time. The virtual assistant landscape, then,...
Different website monetization strategies
posted on: Apr 7, 2016 | author: admin
There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction with others in order to maximize revenue. Here are a few good ways to monetize: Email list The first and most important step is to build an email list. This list can be monetized in many ways. In addition you...
SEO is the center stage of any marketing campaign...
posted on: Mar 30, 2016 | author: admin
SEO is a key component of digital marketing campaigns because it gives you access to the millions of people searching for goods and services through Google, Bing and other search engines every day. However, SEO takes time and experience to execute correctly, and building and retaining the right skills in-house can impractical. For many business, using an SEO agency in California makes more sense. If you’re searching for marketing services in Los Angeles or other parts of California, then you’ll want to identify firms capable of offering both SEO and paid search marketing. These are the two main ways to attract customers through search engines. SEO deals with organic search – getting rankings in the set of 8-10 links on a search results; while paid search deals with using paid ads to show up on searches related to your business. Find the right search engine marketing service can be...