Importance of mobile apps and sites in online marketing...
According to this study by Nielsen, compared to the first quarter of 2013, there has been an increase in the number of hours spent on a mobile device by an average American during the same period in 2014. Indeed, an average American has spent about 7 hours more time per month using apps or browsing from their smartphones. The use of mobile devices is gaining more importance and for marketers this implies new needs for mobile ads. Facebook has recently announced its newly re-engineered digital marketing platform, Atlas. Apart from being innovative in providing information on desktop users to marketers, this tool will crucially be optimized for mobile devices. This will render advertising on mobile devices more effective....
Social Media Marketing through Pinterest...
Pinterest is rarely the first network that comes to mind when thinking about social media marketing. Marketers tend to give Facebook and Twitter more attention in that aspect. Pinterest, in the coming years, could define itself as a good marketing platform especially for mobile marketing campaigns. The network intends to increase its overall ads offerings in 2015 with their main target being mobile marketing firms. The Pinterest mobile app format is already in the good books of its users. Pinterest’s strategy regarding social media marketing is mainly focused on the user experience. They aspire to present their users with effective marketing tools that would be useful to them rather than “turning off” users with irrelevant ads. By limiting...