How to cope with ad blockers
When Apple added an API for blocking ads on the iPhone and Mac, a whole host of blockers were released. This caused a large drop in ad impressions for a lot of websites. This drop in ad impressions resulted in the obvious drop in sales and revenue. A websites are ad-supported and will not survive without that revenue. For sites that do rely on ad revenue there are several ways to get around ad blockers: Paid content Some webmasters have opted to move their best content into subscriber only areas. Visitors will now have to get membership on that site in order to view premium content. Some content remains free, usually a single weekly article. All other content...
3 Ways to Build a Social Media Content Calendar...
Keeping track of your social media content can be difficult. Still, there are tools that can help. If you want to create a social media calendar won’t require a platform. In other words, it doesn’t need to be complicated either. Here are 3 ways by which you can build one with the tools that you are already using: 1: Google Sheets & Calendar Calendars managed in Google Sheets is familiar to most people and easily accessible too. To set up your calendar, start with a blank template or pick from social media templates available. You can even add a tab for each social network too. As for Google Calendar, nothing beats using an actual one for this. With...
Ways to Excel at Local SEO
Local SEO has gained appeal in recent months with Google placing more importance on websites optimization for local audiences. There are various ways in which local SEO can be optimized as listed below. Use Local Keywords Small local businesses can first off start by focusing their internet marketing initiative through the use of local keywords in order to gain a good search engine ranking. This would ensure that they would be having less competition and might provide a bigger return on investment since visitors would ultimately be visiting their physical shops after learning about them on the web. For instance, a local florist shop might use the town’s name in their keywords to gain high rankings. Invest in...
5 simple steps to boost your blog’s SEO...
Sometimes simple steps might help you boost your SEO efforts to position your blog’s content on a higher search engine ranking. These simple steps might be worth a try. Practice good numeral pagination Numeral pagination is different from the “older entries” archives on certain blog pages. It is important that pages be enumerated to ensure a good crawl depth and easy access to information by search engines. You might look for plugins online that would provide you with the numeral pagination feature for your blog platforms. Related posts Add a small list of related posts plugins at the end of your blog entries to engage readers to further click on your site and to keep on browsing. This...
The absolute minimum onsite SEO you should be doing...
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or...
Google Penalizes PBN users
PBNs stands for Private Blog Networks and despite the name, these blog networks are not private. The pages from these sites are indexed and can be viewed by the public. However, the private aspect of these groups of sites is that the content comes from a sole content producer and those content target search engine algorithms rather than a real audience. The aim of having several websites is to feed links to each other in order to generate an artificial pageRank increase. Google’s recent algorithm change is targeting sites involved in the manipulation of search algorithms such as the copying or artificial production of content with solely an SEO intent. Assumptions are that Google would not penalize a...