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Everything you need to know about Google Penguin...

From public posts and articles from Google’s search engine and web spam teams, we know that there are around 200 signals as part of the core algorithm. Google has now announced that Penguin 2.0 is now part of that core algorithm and much its predecessor is focused entirely on cleaning up inbound links: “After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages.” There are two important things to note about the update: Real time – Penguin is now real-time. In previous updates, the changes made to the index were permanent until the next time it ran. This meant long penalties that could not be reversed even...

Everything you need to know about Google Penguin
posted on: Sep 22, 2016 | author: admin

How to delight your customers

When it comes to inbound marketing, the primary strategy is come up with high quality content that leads to visitors becoming customers. However, just because you have gained a customer does not mean that the relationship ends there. Another important part of inbound marketing is that you continue to engage and delight the customer, thereby making a long term loyal customer. This in terms makes them your biggest fans and promoters. This sort of promotion is the best kind and is generally quite hard to achieve. In order to continue to engage and delight your customers, there are tools that can be used, here are a few: Surveys The problem with a lot of marketing is that most...

How to delight your customers
posted on: Aug 29, 2016 | author: admin

Misconceptions of SEO

Managing the SEO of a site can be a complicated undertaking. There are so many parts to it: online, offline, backlinks, link profile etc. The fact that things can change quite quickly also means you need to be aware and up to date about everything that is happening. As a result there is a lot of information available on SEO and best practices etc. Even so, there are lot of misconceptions. Here are a few of them: You can compete with the big boys While this might be true for some keywords, Google generally favors the larger sites. Search for most commercial terms and you will the larger sites and brands on top. This is because they want...

posted on: Jul 22, 2016 | author: admin

The impact of Voice Assistants on SEO

The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local...

posted on: May 14, 2016 | author: admin

Different website monetization strategies...

There are a lot of dormant blogs and websites online. Often a Google search for an obscure term will lead you to site that hasn’t been updated in a long time. This is usually due to lack of earning from the website. The most common occurrence is someone starts a site. They then get a decent amount of traffic. This leads to higher costs (hosting, bandwidth etc). But then when they try to monetize that traffic, they find that the earnings are not in line with expectations and the site gets abandoned. There are many ways to monetize a site and each needs to be tested, sometimes in conjunction with others in order to maximize revenue. Here are...

posted on: Apr 7, 2016 | author: admin

Using Xenu to Scan and Fix Link Issues...

Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer, but the report will highlight any link related issues...

posted on: Mar 7, 2016 | author: admin

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