Google’s Change to Make Autocomplete Safer...
Google’s “Autocomplete” feature, first released in 2004, has been a revolution in search. It shortens the time it takes to make a query based on the first few letters that a user types. It’s a very handy feature that most users would say they can’t live without, even if there are some privacy concerns. Essentially, Google aggregates this data and uses popular search data to make an educated guess as to what you might be looking for. It can also take things a step further, using your query of “wea” to serve up today’s weather (since that’s what you’re probably looking for). Google’s more intelligent search also has a downside: it can be inadvertently offensive. In a recent...
Review your link building and development strategy...
Article Written by : Deka Design Link building is a tough and time-consuming process that does not show results for weeks or months. That is why a link building campaign is a long-term affair that you should plan out. Just as with any campaign, it is important to have a strategy in place and review it at the end of each cycle. The ideal time to conduct a review and plan out a strategy for the year ahead is at the end of the year when companies shut down for the holidays. The first step is to conduct an SEO audit of the site. The audit might explain why additional links have not had the expected effect. An audit...
Where do personal assistants get their information?...
Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...
Increase sales with an abandoned-cart recovery email campaign...
Article written by : Top SEO Software Reviews Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be...
Improve lead generation on your B2B website with these three tactics...
Nowadays the entire website needs to be geared towards lead generation. These so-called “brochure websites” and now a thing of the past. Here are three tactics that can be implemented on your sites to start generating leads from the traffic that does come in. Redesign Any website that can be mistaken for a “brochure websites” needs an immediate redesign. The website should be geared towards inbound marketing and content creation. Webmasters have already started the shift towards a content-centric marketing strategy. In fact, 76% of B2B marketers say they will be focusing on content creation in 2016. Call to action The first basic tactic here is the have a CTA (call to action) and a value proposition associated...
Mobile SEO: Simple Tips and Tricks
Only a few short years ago, SEO’s began making the bold assertion that mobile search was the future of, today, that assertion has become a reality. Mobile phone internet usage surpassed desktop in April 2015, and today, one in five online searches comes from smartphone users. Since the growth of mobile internet usage is still nowhere near its peak potential, marketers, as well as any reputable search engine optimization firm, need to make sure they’re keeping up with the latest mobile SEO trends and tactics. Give slow pages a speed boost Any site page, whether on mobile or desktop, that gives slow and lazy loading times will have a direct, negative impact on several key SEO-related factors: User...
