The Importance of Uptime for SEO

Blog provided by Electric Kitten

One of the main selling points for web hosting providers is a high uptime for their servers. Uptime is defined as the amount of time your website is available and accessible to users who want to visit it. There are things you can do on your end to ensure maximum uptime, such as fixing broken links and making sure there are no web design errors on your website. However, you will still have to rely on your web host’s servers to work without breaking down.

No website can be accessed without a web host and servers that store the website’s data. A good web hosting provider will host your site’s servers and provide cooling, power, and security for them. This ensures they will not stop working because of overheating, power outages, or theft and vandalism. As long as your servers are up and running, users and potential customers and click through and interact with your brand and your products.

When your website experiences downtime, the consequences for your SEO strategy could be disastrous. When your website’s servers are down, Google users can’t access it. This will increase your website’s bounce rate, which will decrease your website’s search rankings. Furthermore, Google checks to see how often your site is up. It won’t bode well for you if your competitors’ websites have more uptime than yours.

In light of this, you should have a reliable web hosting provider who can provide a boost to your SEO strategy. Electric Kitten is an LA web hosting provider that has provided helpful service to Southern California businesses for more than two decades.