The Basics of PPC and Social Advertising

If you own or run a business and want to get the most from your online marketing, then it’s essential to learn the basics of pay-per-click and social advertising so that you can get the best possible results. If you need help along the way, then a digital marketing company can help you reach even more customers.

Pay-Per-Click

When you use PPC advertising, you bid for keywords on one of the many search engines. If you bid high enough, then your advertisement will show up when a potential customer decides to search for that keyword. If you run a local business, then including the name of your city or town is a wise choice. A digital marketing Los Angeles company can help you set up your campaign so that you don’t need to worry about making costly mistakes.

Social Advertising

Social Advertising involves using social media accounts to connect with and engage your audience. A digital marketing agency will tell you how using social media can help you reduce your advertising expenses. For example, when people subscribe to your account, you can stay in contact with them without the need to pay additional marketing fees.

Provide Value

If you want to have the best odds of success, then focus more on providing your audience with value than on trying to sell to them. This method will easily set you apart from your competition so that you can experience greater success. Offering informative and engaging content on social media will inspire your followers to share your content with their friends and family, providing free advertising.

Sticky Web Media is one of Inc. 500’s fastest growing companies in digital marketing from Los Angeles.