Increase sales with an abandoned-cart recovery email campaign...

Article written by : Top SEO Software Reviews Even as you see a lot of traffic to your online store from ad campaigns and social media activity, a lack of sales can be indicative of another problem. One of the biggest problems for stores that drive traffic but see low sales volume is shopping cart abandonment. The e-commerce industry sees abandonment rates as high as 68%. Basically, six to seven out of every ten visitors will stop mid-order and leave the site. Depending on traffic acquisition costs, this can hurt the bottom line considerably. A tactic that is used by high profile online shopping sites like Ralph Lauren is to run an email campaign that encourages and reminds would-be...