Google now uses RankBrain for every search...
Putting its growing expertise in machine learning to use, Google is now using the RankBrain AI to process every search query. This as you would expect, changes the results of a lot of those queries. Google has taken a clear lead in the race to use Artificial Intelligence/Machine learning to use in every facet of their operations. This includes their photos service, which uses machine learning to identify images or the items within them. You can even search photos for hugs, and it finds because it can identify the person and that he/she is holding another. This change was not generally announced, but instead came out as part of Steven Levy’s article on Google’s machine learning program. From...
Google’s Next Penguin Update Within Weeks...
Gary Illyes, the webmaster trend analyst from Google posted on twitter that the next update to the link spam algorithm known as Penguin will roll out within weeks. At the latest it will launch by the end of this quarter. Here is the tweet: “@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe. — Gary Illyes (@methode) January 19, 2016” Google, is generally reluctant to give any launch time frames for its link spam updates. It has however been more than a year since the Penguin 3.0 update. The Penguin 3.0 was really just a refresh and only affected 1% of US English search queries. A refresh...
3 Simple Tips to Build Social Media Presence For Your Small Business...
Are you interested in building an online presence for your small business? Not sure how to get started? Without a doubt, there is merit to using social media to build visibility and connections for your business. Here are 3 simple tips that can help you get started: 1: Create Profile on Several Social Media Platforms It isn’t sufficient to only use Facebook and Twitter only. You have to open profiles on multiple accounts such Instagram, LinkedIn, Pinterest and Tumblr as well. While it might not seem necessary for you to open and maintain all these accounts, it is definitely necessary from an SEO point of view. Also, ensure that you fill up these accounts fully. 3: Allow for...
3 Ways to Increase the Email ‘Open Rate’...
According to a report by the Radical Group, almost 125 business emails sent on an average every day. Of course, this doesn’t include spam emails which easily double that number. Given so many emails received by consumers on a daily basis, we based most of our decisions to read, delete and even ignore based on what we read in the ‘From’ line. Based on this finding, here are 3 ways to increase the email ‘open rate’: 1: Pick an Identity that Best Suits You While a number of brands might send you emails that interest you, that personal connection matters so much more. In other words, if an employee of a brand sent you an email, it is...
3 Ways to Find Potential Customers on Twitter...
If you’re looking for new customers, you can find them quite easily on Twitter. It’s much easier to do this than on any other site. Due to public updates, third-party tools and searchable bios, you can easily find them without the need for advertising. Here are 3 ways to find potential customers on Twitter: 1: Begin with a Strong Profile It’s important for customers to know what you do and who you are. For this, visit your Twitter bio. Make sure you add your qualifications, products and services. Also, provide your website address and location. Finally, pin a tweet right at the top that promotes your business to potential customers. A new one or a recently used one...
3 Ways to Add Emotion to Your Web Copy...
Solving the customer’s problems to improve conversions is usually recommended. But using logic to appeal to your customers is only half the battle won. Using emotion tends to be more effective since we base our decisions on them. So, with that said, here are 3 ways to add emotion to your web copy: 1: Use Hot Buttons in Your Copy Certain topics cause us to respond more than others. They’re called hot buttons. This is an excellent tool to use if you want to increase conversions. Some of these include competition, love, time-saving, trust, duty, pride, honour, beauty and trendsetting. In other words, think about what you should offer them from an emotional standpoint. This should go hand...
