The Moralities of True Capitalism
Capitalism is a philosophical take on life that places emphasis on individual self-preservation. When someone goes to work, works hard and earns a paycheck he uses to buy food and pay rent, he is at heart a capitalist. Capitalism can seem cold, but the philosophy is guided by moralities. Capitalism doesn’t deal in emotion, but that can be one of its greatest strengths. Reason Humans are guided by reason, which is built on observation. We can work together in groups to produce amazing things, but we can only think as individuals. Even group brainstorming sessions are still individuals offering their thoughts, and collectively coming up with an idea. Reason is a facility of the mind, which is man’s...
Can the Web Survive Without Ads?
Imagine if your favorite blogs and websites didn’t have ads. The picture might feel appealing because you’re probably imagining a publication where every square inch of screen space is perfectly utilized by valuable content. The reality is a bit different. Without ads, your favorite website has no money to pay writers or develop its website. Your favorite website might not even exist. It’s important to understand the relationship ads have with the rest of the Web, because it’s a key aspect of the formula for growth and technological development. Improving the Web The early days of the Web had no ads. Not the era of the AOL coffee coaster disc, the actual early days of the Web, where...
4 Roles That Every Small Business Owner Must Fill as a Search Engine Optimizer...
Search engines are getting better at understanding human behavior and as a result, instead of tricking them into getting their attention, the focus should now be more on delivering excellent experiences. What this results in is that a business owner as a search engine optimizer should get acquainted with playing a number of roles: the webmaster, journalist, social media manager and conversion analyst. That said, let’s find out why this might be necessary for business owner to fill these positions as we explore each of these roles: #1: Webmaster Setting your website up for search engine optimization is vital to its success and which includes four aspects such as metadata such as title, description, image tags and heading,...
The IAB Announced a Standard Every Advertiser Needs to Know About...
The dream of any advertiser is reaching a real human who is receptive to their particular messaging, because that is the most likely path to conversions. The trouble, especially on the Web, is verifying when a human is actually seeing an ad and when the view is actually an automated bot. Today, ad networks filter this traffic easily, but this was not always the case. In defense of ethical advertising practices, the Interactive Advertising Bureau has designed standards that are used to measure an impression as “viewable.” That certification means a lot to the future of advertising. Viewable Impressions Explained An impression certified as “viewable” means that a real human looked at a majority of the pixels in...
How to Clean Your Online Reputation
By Pierre Zarokian from Reputation Stars In today’s world, reputation is your greatest asset, and you should protect it with everything you have. Your online identity helps employers see the work you do, and get a feel for the kind of person you are. Your reputation may be used in dating situations too. The bottom line is that your name and the profiles connected to it now define who you are. Sites such as ripoffreport.com, pissedconsumer, scam.com, complainstboard.com, reportascam.net and scambook are just a few complaint reporting sites that can ruin your reputation. If you have been listed on one of these sites, here are some steps you can take to protect yourself and rebuild what you’ve lost....
Bing Shares Some Mobile Ranking Techniques...
Mir Rosenberg working for Bing in the Mobile Relevancy team has recently posted about some of the factors to consider when optimizing for Bing in terms of relevant and ranking in mobile results. The search engine still recommends making use of good responsive designs for mobile sites and they have also provided some information to rank higher in terms of mobile SEO. Some weeks ago, Bing had announced that they would be using a new form of mobile crawler in order to help in the understanding and discovery of several types of mobile contents. Bing has also recently explained how the relevance of mobile sites is determined for certain specific queries. Basically, to determine relevance Bing firstly identifies...