Two daily growth tactics that every business should do...
Article Written by : Social Media Power There are hundreds of growth tactics, used by businesses every day. The problem is that most of without trying out any of them, there is no way of knowing if it will work. It is possible that none of those “guaranteed” growth tactics will work for you. However, a few tactics work repeatedly that many new businesses ignore. These are two of the easiest to implement: Automated drip emails Everyone who signs up for a new service knows the introductory email. Then the follow-up mail and so on. This is an automated email drip. Thousands of users will get the same mail, asking the same questions as they sign up. With...
Google My Business FAQ
Although the Google My Business offering is fairly simple, there are still nuances that the official documents do not address. Using Google My Business for your company should be one of the first actions you take. It is the easiest and fastest way to get your business in the search results for your locale. Here are some of the most common questions you see on GMB: When claiming a listing for a client, should I create a separate address? Whenever possible use the official email address and phones numbers of the client when claiming the business. Ask the client to make you a manager of the page. Before you do anything, make sure you get permission from the...
How AI is starting to reshape existing industries...
Artificial Intelligence, also known as AI, will change the world, says Mark Cuban. During the recent SXSW festival, he said that AI would create the world’s first trillionaire: “the world’s first trillionaires are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of.” He is not the only one who believes that AI will reshape the way we live our lives. In a recent study, as many as 80% of responders believe that AI will revolutionize every industry. What most people do not realize is that the shift is already underway. Here are some industries that already use AI to some degree: Gaming In the last few...
Steps to succeed with low volume AdWords accounts...
When you have hundreds of thousands of conversions, it is very easy to plan out and make adjustments to improve sales. However, what happens when you have a small account with very few conversions? Optimization is much harder. There are so few conversions that even A/B testing, growth, and performance monitoring become harder. Here are five steps to dealing with low-conversion accounts: Define goals Since there are not enough conversions to measure the impact of changes, look for metrics that have enough volume that has a bearing on the conversion rate. For example, the bounce rate. Fixing a high bounce rate on one of the gateway pages is one method of improving one metric to improve another. These...
Where do personal assistants get their information?...
Article Written by : Quadra Design Personal assistants look to be the future of computer interaction. If the future is all about optimization for personal assistants, then it is important to know the sources of information. The first point to remember is that the source of information varies for each query and vertical. The other is that the sources vary from device to device. In these examples, we will look at the sources Siri uses. When you ask Siri for something that is transactional, she will query the following sources: OpenTable CitySearch Yelp Yahoo! Local ReserveTravel In the above example, a restaurant reservation will query OpenTable while trip planning will mean it will query ReserveTravel. When it comes...
3 Twitter Management Tools for Small Businesses...
Managing your Twitter account as your account grows can get a bit too much. It goes without saying that knowing when and how often to post or even finding new followers can be difficult. While that might come over time, here are 3 Twitter management tools that small businesses can use: 1: Commun.it This platform enables you to organize, grow and manage your followers. The features that are available include user action, community, campaigns, reports and leads. The ‘Leads’ feature is for premium users who can look for new customers and tweet them too. Engagement is possible with your competitors’ followers and influencers as well. 2: ManageFlitter An interesting feature of this tool is that it allows you...