Important voice search ranking factors...

Google Home and the Google Assistant are making inroads in the home smart speaker market. As a result, it is also a big part of SEO and marketers are working to understand how to get information to the Assistant. Here are some of the key findings from a recent study that looks at 10,000 Google Home responses and compared the data to desktop search results. Page speed looks to be one of the most important factors. Voice search results almost always came from faster loading pages. It is not surprising considering how much Google pushes webmasters to focus on page load speeds. When it comes to authority, Google looks more at domain authority than page authority for voice...