The function and benefits of internal links...

One of the biggest issues with content creation and marketing campaigns is the lack of a proper internal linking strategy. Every site should run an internal linking audit at least every quarter. Internal linking is a sound strategy for improving search rankings and is something that very few sites execute effectively. Here are some of the key functions and benefits of a proper internal linking strategy. A proper internal linking strategy will open direct pathways for search engines to discover pages lower down the site-structure. Sometimes it might take at least seven levels of links to get to a page. With proper internal links, you can elevate a page and guarantee search engine visibility. Proper internal links also...