The impact of Voice Assistants on SEO

The recent past has seen a huge jump in interest in both hands free always listening voice assistants like Alexa, Siri and Google Now. Google’s recently launched Google Assistant is in a sense the version two of Google Search. What is unclear is the impact this will have on SEO. One point is that spoken queries are different to standard search queries. From SEMRush: “One thing to remember about virtual assistants is that they’re not always asked the same types of questions as your typical search engine. People might want to find out about your business, but they’re not looking for a lengthy blog about an industry topic. They just want basic information – business in the local...