3 Ways to Increase the Email ‘Open Rate’...

According to a report by the Radical Group, almost 125 business emails sent on an average every day. Of course, this doesn’t include spam emails which easily double that number. Given so many emails received by consumers on a daily basis, we based most of our decisions to read, delete and even ignore based on what we read in the ‘From’ line. Based on this finding, here are 3 ways to increase the email ‘open rate’: 1: Pick an Identity that Best Suits You While a number of brands might send you emails that interest you, that personal connection matters so much more. In other words, if an employee of a brand sent you an email, it is...