Can the Web Survive Without Ads?
Imagine if your favorite blogs and websites didn’t have ads. The picture might feel appealing because you’re probably imagining a publication where every square inch of screen space is perfectly utilized by valuable content. The reality is a bit different. Without ads, your favorite website has no money to pay writers or develop its website. Your favorite website might not even exist. It’s important to understand the relationship ads have with the rest of the Web, because it’s a key aspect of the formula for growth and technological development. Improving the Web The early days of the Web had no ads. Not the era of the AOL coffee coaster disc, the actual early days of the Web, where...
3 Ways to Add Emotion to Your Web Copy...
Solving the customer’s problems to improve conversions is usually recommended. But using logic to appeal to your customers is only half the battle won. Using emotion tends to be more effective since we base our decisions on them. So, with that said, here are 3 ways to add emotion to your web copy: 1: Use Hot Buttons in Your Copy Certain topics cause us to respond more than others. They’re called hot buttons. This is an excellent tool to use if you want to increase conversions. Some of these include competition, love, time-saving, trust, duty, pride, honour, beauty and trendsetting. In other words, think about what you should offer them from an emotional standpoint. This should go hand...
