Social Media Marketing through Pinterest...

Pinterest is rarely the first network that comes to mind when thinking about social media marketing. Marketers tend to give Facebook and Twitter more attention in that aspect. Pinterest, in the coming years, could define itself as a good marketing platform especially for mobile marketing campaigns. The network intends to increase its overall ads offerings in 2015 with their main target being mobile marketing firms. The Pinterest mobile app format is already in the good books of its users. Pinterest’s strategy regarding social media marketing is mainly focused on the user experience. They aspire to present their users with effective marketing tools that would be useful to them rather than “turning off” users with irrelevant ads. By limiting...